The concept

TWENTY FIVE is a French brand of high-end and eco-responsible unisex T-shirts, in a limited series of 25 per size.

AN ATHYPIC CREATOR

During the year 2020, faced with the upheavals due to the health crisis and the climate crisis, the singer, writer and videographer Néa Kristen decided to create her brand of t-shirts in 100% organic, recycled or recyclable cotton.

A true committed artist, deprived of music and concerts, convinced that clothing can be a powerful medium, she imagines strong messages written on high-end t-shirts, arousing emotion and proposing an alternative, poetic and creative universe far futility and the anecdotal.

TWENTY FIVE wants to be the brand of change, freedom and non-conformism.

She therefore decides to decline her models only in small series in order to avoid overproduction, but also to guarantee their originality.

When you buy a T-shirt created by Néa Kristen, you enter a new, committed and uncompromising era. Each piece is Printed in France, in 100% organic cotton, recycled or recyclable and manufactured according to the strict process of the very demanding "GOTS" Global Organic Textil Standard label. Created in 2002, this Label brings you the guarantee of an ecological and socially responsible production method, but also of the comfort, quality and durability of each T-shirt.

TWENTY FIVE because another fashion is possible

STRONG MESSAGES

The message inscribed on each piece of clothing carries meaning: it questions, illustrates, poses a committed and strong point of view on the world around us and human relations. It is not insignificant, and is deliberately tinged with freedom and non-conformism.

The designer often chooses sentences with multiple interpretations, avoiding the obvious, engaging her viewer in reflection, questioning or second-degree interpretation.